Ethically Businessing

Challenging the Status Quotient

Over the past month, we have begun to introduce the foundational elements of our vision to the public. Central to this effort is maintaining an open dialogue and ensuring transparency around our motivations and methodologies, both of which are critical to our success in the next phase.

How do you simultaneously give value away and generate profit? More challenging, how do you accomplish this while adhering to a mission centered on making the world a better place?

We believe the answers lie in insights drawn from history and physics.

Before we get further into it though, it is important to clarify our core mission. When we say “making the world a better place,” we mean this in the most literal and measurable way: increasing access to fundamental human needs - food, water, shelter, safety, and support - thereby raising the global standard of living.

History teaches us that humanity’s fates are interdependent. We rise and fall together. As the least among us has more, so do the greatest. This shared value of concern for the collective well-being appears across so many ideologies because it ultimately reflects enlightened self-interest. Some basic moral baseline is an advantage for us collectively rather than a strategic compromise.

Why, then, is this value not universally shared? The root is simple: “Are you on my team?” The current socioeconomic model operates as a zero-sum game, fueled by competition over scarce resources. In such a paradigm, any individual or group’s gain is perceived as another’s loss, incentivizing conflict over cooperation.

But this paradigm is shifting. The advent of advanced technology has rapidly diminished material scarcity. Today, the greatest scarcity is time. Everyone - regardless of status - is bandwidth-saturated. Responsibilities grow, while time remains fixed. This pressure is visible across all sectors of life and work.

In a world where material accumulation is the core value, tyranny and coercion may seem logical mechanisms for control - even if disappointing. However, in a world where time is the scarcest resource, attention becomes the most valuable commodity. Unlike material goods, attention cannot be easily seized through force. It must be earned through trust, built via consistent actions and collaboration.

Therefore, our business model is designed around these principles.

Core Principles

• Goods and Services over Commodification
  We transact in goods and services. You, the user, will never be the product. This ensures a clear and ethical exchange of value.

• Convenience over Constraint
  Our offerings are tools that accelerate your efforts - not barriers that impede them. Whether you seek to build independently or prefer a ready-made solution, our services provide scalable support accordingly.

• Equitable Ownership Dynamics
  In the event of large-scale success, we will not become another example of power and wealth consolidation enshitification. Through collaboration with seasoned corporate lawyers, venture capitalists, and founders, we have put a twist on the classic corporate structure. Our model will converge over time to a 50-50 equity split between employees and investors, determined by predefined, quantitatively derived mechanisms that regulate wealth and governance equitably for all parties.

This company is an experiment - an attempt to evolve the rules of business in line with the world we aim to help shape. While compatible with current systems, our structure challenges traditional models to imagine a more cooperative and sustainable future.